Read before you shoot.
Learn is where PREVIZ writes the craft down: what previs is and what a storyboard, an animatic and techvis settle, how each job of pre-production is done — breakdown, shot list, storyboard, continuity, the staged set — the named camera and lighting moves, the vocabulary, and the research behind it. Each page ends in the studio that does the thing.
Written to be worth reading whether or not you ever open a studio.
Pre-production is where a film is decided and where most of its money is committed, and almost none of it is written down for the people who are new to it. A producer meets the word animatic on a call and does not ask. A brand team is shown a storyboard and assumes the shot has been designed. A director says Rembrandt and the room nods. The pages here are an attempt to write the craft down plainly: what the planning documents are and what each one actually promises, what the named camera and lighting moves do to a frame, what the vocabulary means, and what we have learned building a platform that makes those decisions earlier and holds them. Each page ends in the studio that does the thing, but none of them needs the studio to be useful.
The workflow, job by job
One page per thing a production actually has to do — break down a script, make a shot list, board it, time it, keep the cast the same, stage the set, put a camera in a hand, put a board in motion, pitch it, plan a spot, finish a take — each ending in the room that does it, and each honest about what it does not. Drafts, under review.
The whole workflow
The creative AI workflow
Six stages from a brief to an approved shot — intent, breakdown, frames, the set, motion, delivery — where each one breaks, what holds them together, and which room owns each.
Open →AgentsAgents for creative tools
What a production tool should let an agent hold and refuse: reading free and rich, every spend quoted first, the room's own gates, a budget on the key. How the MCP connector does it.
Open →CategoryPre-production software
The jobs between a script and a shoot day — breakdown, schedule, shot list, boards, previs, continuity, handoff — and seven questions that judge any tool against the work rather than its feature page.
Open →ChecklistHow to choose previs software
Continuity measured rather than hoped for, cost visible per shot, handoff formats a crew reads, who operates the engines and where, review without an account — and how PREVIZ answers each.
Open →The plan
The director's treatment and pitch deck
The written vision, lookbook frames made under the production's locks, a board at pitch density, a signed hero — and a handoff that continues the pitch instead of restarting it.
Open →ScriptAI script breakdown
What a breakdown contains, how an automatic one is made per scene against a typed taxonomy, the implied and invented elements to check, and the shooting-days estimate that follows.
Open →Script · StoryboardThe AI shot list
Size, angle, movement, subject, order: how coverage is proposed from a scene, what generated lists reliably get wrong, and why the director's edits are the record.
Open →Script · StoryboardScript to storyboard
Four decisions between a screenplay and a board, the workflow step by step, and the lock that keeps the lead the same in shot forty as in shot one.
Open →The frame, the set, the camera
Character consistency across shots
Why a generated character drifts, what reference sheets and trained models can and cannot do, and how a lock decides once, applies everywhere and measures every time.
Open →CineForge3D previs for virtual production
When a shoot needs a camera that is numbers — a volume, a location with a sun, a move that has to be rigged — how a scene is staged without building a world, and what techvis adds.
Open →Pocket CamA virtual camera on your phone
Why a mouse-blocked move reads like a camera on rails, how a handset becomes the camera body for a staged set, and what a recorded take holds.
Open →StoryboardThe animatic maker
A storyboard given time: per-shot durations, scratch dialogue and a temp score, the cut handed to the editor as a timeline — and when a shot needs a placed camera instead.
Open →Storyboard · DirectorStoryboard to video
What the engine needs from each board — the frame, a duration, a camera move written as a move, the lock — to make moving previs without losing the plan, and where it stops.
Open →The shoot
Previs for commercials
A fixed day, a client who signs, a product that must be the product in every frame: from the agency brief to a board the client signs and a shot list the crew shoots.
Open →FilmPrevis for music videos
A treatment that becomes a board timed to the track, the artist locked across every look, performance and narrative planned as one day — on the film rooms, as a music video is.
Open →The craft, the words, the arguments
What previs is
Storyboard, animatic, previs and techvis are four different promises about a shoot. What each one settles, what changes when a decision is made at the planning stage rather than on the day, and how the six studios map onto that work.
Open →ComparisonThree ways to see it first
Storyboard software, hand-built 3D previs and generative previs compared: what each approach settles, where it breaks, what its cost scales with, and when a production reaches for which — with no product named but ours.
Open →LibraryThe technique library
The named moves a director asks for — a Dutch angle, a Rembrandt key, a dolly zoom, a bleach bypass — each explained in a few lines, with the control it moves in PREVIZ, the studio that performs it, what it contradicts and what sits beside it.
Open →ReferenceThe glossary
The platform's own terms and the industry's around them, one line each, written the way the word is actually used here. The terms with a home in the product have a page that says where that is.
Open →PapersResearch · 19 papers
The arguments behind the product, written out: why a clip is not a film, why continuity has to be locked rather than hoped for, why a scene should be staged before it is rendered, and how engines are orchestrated behind one policy.
Open →DispatchFounder notes
Every two weeks: what shipped, who did it, what was learned on live client work, and where this is heading. Sent by email and published here, with a feed.
Open →LogThe changelog
Every feature, fix and refinement, dated and attributed to the studio it shipped in, from the first commit. Built in public, shipping every week, with a feed of the newest fifty entries.
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