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Previz/Research

Building intelligent
visual systems

We believe the future of creative AI lies in spatial, visual interfaces — not text prompts. Our research focuses on understanding how professionals actually work, and building tools that respect the creative process rather than disrupting it.

Research visual — spatial systems study — Research lab

AIM Previz is in continuous development. We are building for professionals who need precision tools — not one-click magic. The roadmap is shaped by direct feedback from cinematographers, photographers and creative directors who use the platform daily.

~73%*

Reduction in cognitive load

Preliminary pilot finding

Recipe

Request recorded at render

Re-runs send it, not a guess

3D

Spatial camera control

Professional cinematography

300+

Target participants

2026 expanded study

* Initial findings from a pilot study (n=20). Expanded validation in progress.

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Publications

Our methodology, documented

Technical papers explaining the research and the reasoning behind our approach to visual creation. 19 papers, all readable in full.

A clip is not a film

Manifesto20269 min read

A clip is not a film

Why a moment that impresses once is not a production that survives the cut

A clip is a moment. A film is a system of moments that hold together under continuity. Our manifesto for script-to-shootable production: six rooms, Continuity Lock, orchestration on top of 1,400+ generative engines, Provenance Packs, and a jurisdiction policy per production. Rooms, not prompts.

The Conversational On-Ramp

Interface Paradigm202612 min read

The Conversational On-Ramp

Why Agentic Surfaces Belong Beside, Not Above, Professional Tools

The conversational, agentic interface is a superb on-ramp — and a poor finishing tool. We argue for a mixed-initiative architecture: a fast conversational canvas sitting beside precise craft studios, not above them. The agent sparks; the craft surfaces finish. We describe how this is implemented in AIM Previz as the relationship between Infinitum and the five craft studios.

Scene-First Composition

3D Composition202613 min read

Scene-First Composition

Eliminating Camera Randomness Through 3D Spatial Staging

Traditional AI generation suffers from 'The Angle Lottery' — creators describe spatial intent in text and repeatedly generate hoping to hit their composition by chance. We introduce CineForge, a 3D scene composition system that inverts this paradigm: stage objects, position the camera, then render exactly what you've composed.

Regional Editing and Selective Refinement

Editing Pipeline202610 min read

Regional Editing and Selective Refinement

Spatial Inpainting for Precision Frame Control

Full-frame regeneration is a blunt instrument — changing one element risks destabilizing everything else. We present a regional editing paradigm where creators paint a spatial mask, describe a targeted change, and the system regenerates only the selected region while preserving surrounding context. This brush-select-then-prompt workflow reduces wasted generations by enabling surgical edits.

The Creative Flow Imperative

Interface Design202512 min read

The Creative Flow Imperative

Why Visual Interfaces Outperform Prompts for Professional Creators

Professional creators experience optimal productivity in 'flow states' — uninterrupted periods of focused creativity. Traditional prompt-based AI interfaces disrupt this flow by requiring translation of visual ideas into language. We present research on cognitive load reduction through visual-first interfaces.

Repeatable Direction

Generation Architecture2025–202610 min read

Repeatable Direction

Reproducibility in Professional AI Workflows

Professional workflows demand predictable, repeatable outputs, and generative engines do not guarantee them. We examine what a pipeline can hold steady anyway — recorded requests, seeds where an engine honours them, declared engines, versioned decisions — and why reproducibility matters for production pipelines in film, fashion, and commercial photography.

Spatial Camera Control

3D Interface2025–202615 min read

Spatial Camera Control

3D Interfaces for Image Generation

We introduce the concept of spatial camera blocking for AI image generation — allowing creators to position virtual cameras in 3D space rather than describing angles in text. This approach draws from decades of cinematography practice and applies it to generative systems.

Continuity Lock

Identity Preservation202614 min read

Continuity Lock

Maintaining Subject Identity Across Generations

Identity drift in multi-angle generation is a fundamental challenge. We present Continuity Lock — our approach to anchoring biometric features, material properties, and environmental lighting state to achieve consistent subject representation across camera positions.

Intelligent Orchestration Layer

Platform Architecture2025–202611 min read

Intelligent Orchestration Layer

Abstracting Model Complexity for Professional Creative Workflows

Professional creators face an overwhelming AI model landscape. We abstract model selection behind an intelligent orchestration layer that routes requests to optimal engines based on technical requirements and client compliance needs — never tied to a single provider.

The Conversational Director

Interface Paradigm202614 min read

The Conversational Director

Real-Time Streaming and Voice Control as Unified Creative Flow

Traditional AI workflows create two friction points: submit-and-wait latency and text-based input that fragments visual attention. We present conversational directing — combining real-time streaming with voice commands to create a unified creative dialogue where directors see results as they speak.

Art Style Coherence Across Frames

Temporal Consistency2025–202614 min read

Art Style Coherence Across Frames

Maintaining Visual Identity in AI-Generated Sequences

Frame-by-frame style drift is a fundamental challenge in AI generation. We present art style locking — ensuring consistent visual treatment across temporal sequences. Our 200+ look library is engineered for frame coherence, not single-image aesthetics.

Encoding Cinematic Language

Style Transfer202613 min read

Encoding Cinematic Language

One-Click Presets from Classic to Contemporary Masters

Signature directorial styles involve complex combinations of camera, lens, lighting, and color grade. We present Director Styles — encoded presets that configure multiple AI parameters to match visual signatures of notable cinematographic approaches, reducing the expertise barrier.

Temporal Coherence in Multi-Shot Sequences

Perceptual Consistency202618 min read

Temporal Coherence in Multi-Shot Sequences

Preserving Visual Identity Across Generative Boundaries

Multi-shot sequences exhibit systematic visual discontinuities — lighting drift, chromatic inconsistency, character feature migration. We formalize a constraint-propagation framework that anchors visual identity parameters across independently generated clips.

Cognitive Load Topology in Generative Interfaces

Human-AI Interaction202620 min read

Cognitive Load Topology in Generative Interfaces

Mapping Decision Architecture to Creative Throughput

We introduce cognitive load topology — a framework analyzing how decision point arrangement affects creative throughput. We identify decision cascades, plateaus, and wells that predict cognitive overload or productive flow in AI tools.

The Script-to-Sequence Pipeline

Document Processing202512 min read

The Script-to-Sequence Pipeline

Document-Level Intelligence for Visual Pre-Production

Traditional storyboarding AI operates frame-by-frame. We present a document-level approach that ingests complete scripts, maintains narrative context, and generates coherent visual sequences that respect story structure.

Shot Coverage Intelligence

Cinematography Automation2025–202610 min read

Shot Coverage Intelligence

Automated Coverage Patterns for Scene Types

Professional cinematographers apply coverage patterns based on scene type — dialogue requires different shot selection than action. We present a system that suggests coverage patterns drawn from established cinematography practice.

Style Transfer at Scale

Style Consistency202615 min read

Style Transfer at Scale

Maintaining Art Direction Across Complete Sequences

Art direction requires consistent visual language across entire productions. We examine techniques for establishing and maintaining style parameters across hundreds of generated frames — from rough sketches to final renders.

Character Persistence and Motion Transfer

Generation Architecture202613 min read

Character Persistence and Motion Transfer

Identity Locking and Choreography Transfer Across Multi-Shot Sequences

Multi-shot AI generation faces a fundamental consistency problem: characters change between shots and motion transfer remains imprecise. We present Cast for identity persistence and Motion for choreography transfer.

Studio-Friendly Integration

Pipeline Architecture202618 min read

Studio-Friendly Integration

Embedding AI Generation into Professional Post-Production Ecosystems

AI tools operating in isolation create adoption barriers. We examine integration requirements for embedding generative AI into existing pipelines — from NLE interoperability and asset management to render farm orchestration and collaborative review workflows.

External research

Research that informs our work

Academic studies and industry research that inform the visual-first approach and our design decisions. Every entry links to the source.

Minimize Cognitive Load to Maximize Usability

Nielsen Norman Group

Foundation for visual-first interface design

The Split-Attention Effect as a Factor in the Design of Instruction

British Journal of Educational Psychology

Chandler & Sweller research on spatially separated information

Creative Flow as a Unique Cognitive Process

Frontiers in Psychology

Research on flow state as distinct cognitive process

Flow: The Psychology of Optimal Experience

Harper & Row

Csikszentmihalyi's foundational flow state research

Spellburst: A Node-based Interface for Exploratory Creative Coding

ACM UIST Conference

Stanford HCI research on node-based creative interface complexity

Optimising Visual User Interfaces to Reduce Cognitive Fatigue

IIMA Conference

Visual controls reduce mental translation burden

A Study on Cognitive Effects of Canvas Size for Augmenting Drawing Skill

arXiv

Canvas size and spatial navigation cognitive overhead

Direct Manipulation: A Step Beyond Programming Languages

IEEE Computer

Shneiderman's foundational work on visual control paradigms

Neurocognitive Mechanisms Underlying the Experience of Flow

Consciousness and Cognition

Dietrich's transient hypofrontality theory of creative flow

Screenplay: The Foundations of Screenwriting

Dell Publishing (Field)

Foundational screenplay structure theory for scene analysis

Shot by Shot: A Practical Guide to Filmmaking

Michael Wiese Productions (Katz)

Standard coverage patterns and storyboard methodology

The Visual Story: Creating the Visual Structure of Film

Focal Press (Block)

Visual storytelling principles for sequence design

Frames made in Previz. The interfaces the research is about, drawn by the platform it describes.

Beta programme

We're building for professionals, with professionals

If you are looking for fast and easy, there are simpler tools. If you need professional control with a learning curve worth investing in — welcome. Our commitment is to pro-level workflows, not consumer mass-market simplification.

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