Previz/Use cases

    Briefs, and what leaves

    Ten pieces of work the platform is asked for most often, written as the brief that arrives and the thing that goes back out — from the first board to the night of the premiere.

    Sell the board before the budget
    Advertising

    Sell the board before the budget

    BriefA brand team needs a 30-second concept in front of a client on Thursday, with the product on-model and the talent consistent across nine frames.

    OutA boarded spot with locked wardrobe and product, plus two alternate endings, produced inside a day.

    Prove a sequence is shootable
    Film

    Prove a sequence is shootable

    BriefA director has a night exterior with a crane move and no money to test it on the day.

    OutThe move blocked in three dimensions, coverage generated from the same lighting, and a shot list the AD can schedule against.

    Hold a cast across episodes
    Series

    Hold a cast across episodes

    BriefEight episodes, four recurring characters and three art departments that never meet.

    OutA shared character library every episode draws from, so episode eight matches episode one without a continuity meeting.

    Look development at speed
    Fashion

    Look development at speed

    BriefA campaign needs six styling directions on the same model before the shoot is locked.

    OutSix graded directions from one identity lock, each reproducible if the client comes back to it a week later.

    Show a thing that does not exist yet
    Product

    Show a thing that does not exist yet

    BriefAn industrial design team needs hero imagery of a product still in tooling.

    OutConsistent hero frames across angles and finishes, upscaled to print without re-inventing surface detail.

    Put the room inside the scene
    Pitch

    Put the room inside the scene

    BriefA pitch has to make a committee feel a location they will never visit.

    OutA first-person pass through the space, cut against the board, delivered as one link.

    Find the key art before the shoot
    Marketing

    Find the key art before the shoot

    BriefA one-sheet is due before photography is booked, and the committee wants directions to choose between, not one bet.

    OutCompeting key art directions with composition, character hierarchy and title treatment explored, so the shoot executes a chosen frame instead of searching for one.

    Open a titled property
    Studio

    Open a titled property

    BriefA studio holds the rights to a beloved title and needs to see a take on it before development money moves.

    OutThe property opened into a look, a cast direction and a boarded sequence, held in one production the whole building can walk through.

    Stage the premiere before the build
    Events

    Stage the premiere before the build

    BriefA release needs a lobby installation, a photo moment and themed concessions, and fabrication quotes are due first.

    OutThe installation staged in the venue, collectibles visualized as objects, every piece reading as one campaign before a single thing is built.

    See the location in the story
    Location

    See the location in the story

    BriefTwo candidate cities, one scout budget, and a director who needs to see the scene in each before anyone flies.

    OutBoth locations rendered inside the sequence itself, in the production's look and light, so the scout confirms a decision instead of opening one.

    If your brief is not on this list, it is probably still a fit.

    Send us the brief